5 Programmes

Pluralism

This is the opposite to Marxist theory, Marxist perspectives on the media media centre on the belief that the mass media are a tool used by ruling bodies to maintain hegenomic control over the masses whereas pluralists take a more open view where the audience are an active audience.

5 programmes:

BBC News: Where current news around the world is broadcasted to inform the public. As this is shown of a public service broadcaster (PSB), it remit is to entertain, inform and educate viewers. Watching the news is entirely the choice of the viewers as they are not forced to watch though some people decide to watch it, so this means the audince are an active audience, deciding whether they want to watch it or not.

Strictly come dancing: this is a dance contest. This is a show where the veiwers are able to escape from the usual soaps and see something different.

The X factor: This is similar to strictly come dancing however this is a singing contest. This is another programme where the audience are able to chose what they want to watch and escaping from the usual soaps and issues in the soaps.

CSI: crime scene investigation: This is an investigative programme as this doesnt go on about issues and more about entertainment.

Countryfile: This is an informative text as it informs viewers on wildlife creatures. This is shown to people as its very different to other programmes shown.

The media informs the viewers and theviewers are an active audience, who get to decide what they want and have a variety of programmes to pick from. The media may inform public but it is still known as the FOURTH ESTATE.

Media organisations have autonomy from the state (independence from govenment), audiences therefore can either confom, accommondate or reject the texts shown.