Psychographic profiling

Mainstreamers
These are the largest, well recognised brands

· R’N’B and Hip Hop music
· Coca cola
· Walkers
· Nike
· Cadbury

• Mcdonalds

• 

Aspirers
Improve themselves, high status brand names

Ralph Lauren
Dolce and Gabbana
Gap
Timberlands

Succeeders
Feel secure and in control, reinforces their feelings and power

Timberlands
Seiko

Reformers
Eco-friendly products, environmentally supportive

· Healthy living food (Tesco)