Monday, October 09, 2006


Media Institution

Google is the most popular search engine!!!

Google is a search engine owned by Google, Inc. whose mission statement is to "organize the world's information and make it universally accessible and useful". The largest search engine on the web, Google receives over 200 million queries each day through its various services.

At its start in 1998, Google claimed to index 25 million web pages. By June 2005, this number had grown to 8 billion pages, as well as 17 million images, 1 billion Usenet messages, 6,600 print catalogs, and 4,500 news sources. Recently, Google claimed to index over 25 billion web pages and 1.3 billion images. After a controversy involving Yahoo's index size claims in summer of 2005, the number of indexed pages was removed from the Google home page.

Google not only indexes and caches HTML files but also 13 other file types, which include PDF, Word documents, Excel spreadsheets, Flash SWF, plain text files, among others. Except in the case of text and SWF files, the cached version is a conversion to HTML, allowing those without the corresponding viewer application to read the file.

Uses og GOOGLE

A corollary use of Google — and other Internet search engines — is that it can help translators to determine the most common way of expressing ideas in the English language (and other languages). This is generally done by doing a 'count' of different variants, thereby establishing which expression is more common. While this approach requires careful judgement, it does improve the ability of non-native translators to use more idiomatically correct English expressions.

Besides the main search engine feature of searching for text, the search engine can also be used as a mathematical problems solver, currency converter, dictionary and many more. These built-in search engine features are one of the reasons for the growing popularity of Google.


Type: Public (NASDAQ: GOOG), (LSE: GGEA)

Founded: Menlo Park, California (September 27, 1998)

Headquarters: Mountain View, California, USA

Key people:
-Eric E. Schmidt, CEO/Director
-Sergey Brin, Technology President
-Larry E. Page, Products President
-George Reyes, CFO


Industry: Internet

Products: I have mentioned them above

Revenue: $6.138 Billion USD (2005)

Net income: $1.465 Billion USD (2005)

Employees: 8,000 (2006)

Website: www.google.com

More about Google Inc... The owners

They are an American public corporation, first incorporated as a privately held corporation on 7 September 1998, that designed and manages the Internet's most used search engine. The company has approximately 8,000 employees and is based in Mountain View, California. Eric Schmidt, former chief executive officer of Novell, was named Google's CEO when co-founder Larry Page stepped down.

The name "Google" originated from a misspelling of "googol," which refers to 10100 (a 1 followed by one-hundred zeros). Google has had a major impact on online culture. The verb "google" was recently added to both the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary, meaning "to use the Google search engine to obtain information on the Internet."

According to the Nielsen cabinet, Google is the most used search engine on the web with a 54% market share, ahead of Yahoo! (23%) and MSN (13%). However, independent estimates from popular sites indicate that more than 80% of search referrals come from Google, with Yahoo! a distant second and MSN occupying barely 5%. The google search engine receives about a billion search requests per day.

Google began as a research project in January, 1996 by Larry Page and Sergey Brin, two Ph.. students at Stanford University, California. They hypothesized that a search engine that analyzed the relationships between websites would produce better results than existing techniques (existing search engines at the time essentially ranked results according to how many times the search term appeared on a page). It was originally nicknamed "BackRub" because the system checked backlinks to estimate a site's importance. A small search engine called RankDex was already exploring a similar strategy.

Salaries for GOOGLE workers

$33,000- $40,000

Google Partnerships

On September 28, 2005, Google announced a long-term research partnership with NASA which would involve Google building a 1-million square foot R&D center at NASA's Ames Research Center. NASA and Google are planning to work together on a variety of areas, including large-scale data management, massively distributed computing, bio-info-nano convergence, and encouragement of the entrepreneurial space industry. The new building would also include labs, offices, and housing for Google engineers.


Time Warner's AOL unit and Google unveiled an expanded partnership on December 21, 2005, including an enhanced global advertising partnership and a $1 Billion investment by Google for a 5% stake in AOL. As part of the collaboration, Google plans to work with AOL on video search and offer AOL's premium-video service within Google Video. This will allow users of Google Video to search for AOL's premium-video services. Display advertising throughout the Google network will also increase.


Additionally, Google has also recently formed a partnership with Sun Microsystems to help share and distribute each other's technologies. As part of the partnership Google will hire employees to help the open source office program OpenOffice.org.


In August 2006, Google signed a $900 million deal with News Corp.'s Fox Interactive Media unit to provide search and advertising on MySpace and other News Corp. websites including IGN, AmericanIdol.com, Fox.com, and Rotten Tomatoes, although Fox Sports is not included as a deal already exists between News Corp. and MSN.


On October 6, 2006, The Wall Street Journal reported that Google is in talks to buy YouTube for $1.6 billion.

http://en.wikipedia.org/wiki/Google

http://en.wikipedia.org/wiki/Google_search

Articles on Google...

1.Google and Apple 'in video talks'

Technology giants Google and Apple are in discussions over video content for the computer firm's recently announced iTV device, say reports...

http://news.bbc.co.uk/1/hi/technology/5355330.stm

2.'Google and Dell in software deal'

Computer giant Dell and internet search engine Google have reached a deal to install Google software on Dell's PCs before they leave the factory...

http://news.bbc.co.uk/1/hi/business/5018372.stm

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