Monday, March 26, 2007



Friends title sequence

Media language

Shows that location of where the sitcom is set-New York

The lyrics reinforce friendship and support from others when they need it. Not lonely, feeling loved and united as a family.

Showing clips of episodes that will attract a mainstream audience to watch the sitcom.

All smiling representing happiness most of the time and when they are feeling down they will not be alone, a comforting factor that will attract audience as they hate conflict.


Institution

Bright/Kauffman/Crane Productions in association with Warner Bros. Television. Warner bros is a globalised institution that will be known anywhere around the world. It is well known as a result providing positive advertisement for friends attracting a larger audience.

Genre

The genre of the title sequence is an American sitcom
In particular it has elements of comedy, romance and drama.


Representation

Each character has their own qualities such as Monica (Cox) is the neat freak who likes things clean and tidy
Rachel (Aniston) is the bimbo
Phoebe is the funny, laughable character
Joey is the himbo, a male version of the bimbo
Chandler is the comedian
And Ross is the geek who likes dinosaurs.


Audience

The target audience for this sitcom is teenagers and provide escapism for the audience.

Ideology and values


The title sequence is not male dominated, 3 males and 3 females reflecting equality.
Challeges patriachy as women as shown in equal positions as males in te sitcoms.

Narrative

The narrative will focus around the characters that are showing the title sequence.


Wider context

The equality of males and females is being presented such as 3 male protagonists and 3 female protagonists. This could be because of the effect and success of feminism.


Audience profiling

The sitcom was attracting aspirers because of some of the aspects that are mentioned. An example is Rachel, who may promote fashion amongst female audiences. They will aspire to be like her and even own similar clothes to her and may be seen as a role model. Also, she works in Ralph Lauren and so aspirers would want to follow then lifestyle.

Globalisation

Friends were produced by Warner bros. This institution is a globally successful institution and so would attract a mainstream audience.



Hope and faith

Media language

Family environment attracting a family audience.

The mention of sisters in the theme song given audience the idea of the characters that are involved in the sitcom.

In the title sequence of Hope and Faith, clips from the sitcom are shown to engage the audience and persuade them into watching it.


Institution

This is an American sitcom like many other sitcoms.

It is aired on ABC channels, this being an American channel.


Genre

The genre of this sitcom is a comedy.


Representation

There are two sisters who live together. The younger sister could be represented as a bimbo. This is a stereotype because she has blond hair that is associated with bimbos.

Hope is the stereotypical housewife who looks after the children and her sister and cooks, cleans and does the shopping.

Her husband in the breadwinner and does the job to bring in money.

Her sister is the fun, wild child who gets her sister into trouble and enjoys doing something wild and crazy.


Audience

The types of audience this sitcom will attract are teenagers as there are teenagers in the sitcom who get into trouble. This will create identification with the teenagers and the characters.

They other audiences will be a family audience. This is because the sitcom is focused on family audiences and so it creates family atmosphere.


Ideology and values

The sitcom reinforces patriarchy because the husband is working and bringing in the money whereas the mother is the housewife. This means that they are still living in a patriarchal society where women are subordinate to men.

Narrative

The narrative of the sitcom is based on the two sisters and how they can’t imagine their life without each other.

Med 6 Revision

Scream

http://www.youtube.com/watch?v=UTWf9QGdJCQ

Media language

Loud music with high beats-creates suspense for the audience keeping them entertained in the film.

Phones ringing is shown-a convention of a slasher film by the killer ringing the victims before he kills them.

Scream mask is shown on the window as a reflection but not the actual face creating suspense.

The protagonist is shown alone-vulnerable and looks like she is worried making the audience sympathise with her.

Close up of top story written in red- red connoting blood.

Authority figures is shown carrying a gun- this could be seen as a phallic object, theory by Laura Mulvey.

While she is on the phone to the killer, she is mentioning the main plots of the horror genre such as big breasted person getting killed and while she is saying this clips of her friends are shown reflecting what she is saying.

Character talks about the rules of a horror and in the background there is a horror movie being shown with a phallic object of a knife.

Eerie music is being played parallel to what is being shown to vreat enigma and suspence.


Institution

The institution for scream is the same institution for scary movie. =dimension films

Genre

Horror
Slasher
Thriller



Representation

First victim is a blond female- represented as a bimbo as she has the correct characteristics.

The top story on the jacket could be connoted as a major story, exclusive and keeping audience engaged as they might want to find out what the story is.

Protagonist is outlining the main plots of a slasher/horror film and images of her finds come up reflecting what she is saying.

Audience

Appeal to teenagers who like horror/slashers films
Who are fans of the actors in the film


Ideology and values


Patriarchy because phallic objects are used to kill the victims, a substitute of a penis. This providing pleasure for the killer and visceral pleasure for the audience.

Feminism-she is fighting the killer alone and with no weapon, has courage and strength to beat the killer.


Narrative

Intertexuality because it makes reference to scary movies and this is a scary movie itself being mentioned.

The voice over is narrated by a male to create a understanding for the audience and so they don’t feel alienated when they watch the film.


Scary movie

http://www.youtube.com/watch?v=wwES8yUgAls

Media language

A blue tint to represent the past used with slow motion as the start so the audience can get used to the film.

Flashed are used from scene to another

Towards the end they use flash to dark repeatedly, this effect is like blinking and the character is saying I see dead people, this being like they are watching a film

During this same part of the trailer the sound of the heart beat is heard, this sound iconography is the visceral pleasures the audience get when watching a horror/slasher film.


Institution

Dimension films
Hollywood


Genre

It is a parody of many other films such as I know what you did last summer to mocks it to create humour. Scary movie be categorised in the genre of comedy.

Representation

Objectification of the victim-women as she is in a bra and getting soaked in water= reinforces the male gaze, theorised by Laura Mulvey.

The police are shown in the film so authority figures are present.


Audience

Teenagers are the target audience.

Ideology and values

Reinforced patriarchy as the killer uses a phallic object to penetrate the victim’s bodies. =uses it has a weapon.

A male vice narrates the film in a voice over instead of a women reinforcing patriarchy.


Narrative

Tells the audience the rules of a horror/slasher genre so they understand the film better. = this is intertexuality from scream as the funny character is re telling the rules.

Also makes reference to scream with the funny masks and the phone calls and the fake voice to scare the audience.


Similarities

Ø These tests both belong to the same genre and assumes an active audience who get to decide themselves what they want to watch and different people have different reasons for viewing this text such as for pleasure. These two texts both follow is the uses and gratifications theory.
Ø Both tests make use of intertexuality such as in scream, the film Halloween is shown and in scary movie, uses ideas from other slasher texts to create humour out of them for the audiences.
Ø Both texts provide the audience with visceral pleasure such as in scream they have the rapid heartbeat when something is about to happen and in scary movie as visceral pleasure such as laughter due to the spoof.
Ø Both use the repetition of rules to tell the audience what is a convention of a slasher film so they don’t feel alienated when they watch the film.
Ø Both of the films include teenagers as the target audience; this could be because teenagers can identify with them as they are themselves teenagers in the films.
Ø Both films make the use of having parties and a perfect location for the killer to come and kill the intended victims that pass their way.
Ø Both films have similar iconography such as the cream mask, the fake voice, the Halloween outfit and the knife seen as a phallic object.
Ø Both the films are post-modern texts.


Differences

Ø Scary movie is a parody of scream and some other horror films and not really a horror film but a hybrid.
Ø The visceral pleasures of scary movie are different to scream. For scary movie the main visceral pleasure is laughter as it is a comedy as well however the visceral pleasure for scream is to scare the audience and create enigma in which they start feeling tense and have rapid heartbeats.
Ø The main character in this film is shown as dopey and a bimbo whereas Neve Campbell is not dominant and independent.
Ø The killer in scary movie is not shown as scary as in scream and is seen shown in parts where he is doing what other teenagers are doing. This creates identification with the killer.

Monday, March 12, 2007

News values

Shows 'encourage teen drinking'
http://news.bbc.co.uk/1/hi/health/6434225.stm

Meaningfulness: This article mentions how teenagers are drinking more due to what they see on television. This article is meaningful as there are increased numbers of teenagers drinking now and getting them hurt. The consequences are not shown and as a result teenagers are not really shown the bad side to drinking.

Negativity: This article is ad news as the audience are told that shows on television will have a affect on teenagers drinking however it is good news in terms of it being reported so something can be done.

Europe agrees to embrace nuclear option in battle to save planet

http://www.timesonline.co.uk/tol/news/world/europe/article1495115.ece

Reference to elite nations: Countries part of the EU are linked to this article. The nations are working together to save planet from global warming. At the moment things such as coal is used for power releasing gases into atmosphere and now Europe has agreed to help reduce global warming.

Meaningfulness:
This article would be very meaningful to reformers who are eco-friendly. However other people who worry about global warming would find this article meaningful to them.

Frequency: This article will be likely to be in the news for a while and will more likely to come up again in the summer as this will be the time where they will no how the weather is getting warmer.

Patients with learning problems left to die
http://society.guardian.co.uk/socialcare/news/0,,2031875,00.html

Continuity: This will probably be in the news for a while as people are being neglected and these needs to be sorted out.

Meaningful: As this is on the NHS, a service used by everyone, it is a important article for them, especially parents will children who have learning difficulties.

Negativity: This is a article outlining the bad things on the NHS however it is informing the public on this.


EXLUSIVE: JADE “LIED” OVER POLICE QUIZ
http://www.mirror.co.uk/showbiz/tm_headline=exclusive%2D-jade-%2Dlied%2D-over-police-quiz%26method=full%26objectid=18739917%26siteid=89520-name_page.html

Continuity: This article is likely to be covered for a while after the big brother racism row; it has been covered for a long time. This will continue in the news until the matter is sorted and as she lied, this will continue to be published.

Meaningfulness: AS this article is on racism, it is important as nobody would like to live in a racist society but be equal. This is the reason why it has been over the news since the incident and is continuing.

Reference to elite persons: Jade goody is known as a celebrity to an extent as this article focuses on her and her wrong doings.

Personalisation: What jade Goody did was brought on herself. She started the arguments that led to her getting viewed as a racist.


Cowell’s a liar and coward

http://www.newsoftheworld.co.uk/story_pages/showbiz/showbiz4.shtml

Continuity: More likely to be in the newspapers for a while.

Reference to elite persons: Article on ex X factors judge, Louis Walsh and Simon Cowell.