The purpose of this text is to inform the audience about the world and what is going on it society and in the news however also provides entertainment to the audience through the sports and music pages.
The sun is the most popular British newspaper as a result appeals to a mainstream audience. The sun is a tabloid newspaper and we can tell this because of the size, this means that the audience it seeks to gain is a middle class younger audience. The layout suggests that it is full of information from different areas for different audiences. The first thing we as an audience are drawn to see if the article title ‘tango’d’. This headline has an essence of humour in it to entertain the audience however inform the audience of the news being presented. The font of the headline catches the eye of the reader and as it’s written in bold can connote the importance of the article. This is the main focus and the article on the front page needs to attract the readers attention in order of selling the newspaper so using this font persuades the reader to read the article written in this paper with the help of humour.
The masthead is in a bold however easy font in a white colour over a red background. This brings out the white better and makes it stand out more in order of gaining more readers to purchase the newspaper rather than others. The name itself is not long and easy to remember as a result people are more likely to remember the newspaper more than others. The red background overlaps the black background for the primary image. The black background makes the medium close-up image of Natalie Portman look dominant and as a result advertise the celebrity as well as star wars itself to gain more publicity. This creates a whole new audience for the newspaper, the fans of star wars or Natalie Portman herself benefiting the sun newspaper. Natalie Portman is shown with a smile on her face looking directly towards the readers. This engages the audience to read the newspaper and as she has a smile on her face it gives a warm welcome and giving readers something enjoyable to read offering readers entertainment. This black background also benefits the masthead as its placed behind a red background and the black being the stronger colour as a result the masthead is more clearly seen and would attract more readers due to this.
At the bottom of the newspaper, there is a pug/earpiece. This offer is on a trip to France for only a £1. To attract a high audience, the colour scheme of the writing is in the same colours used on the flag of France. This makes the offer more realistic and gives the audience the sense of France. The positioning of the offer is directly below the main headline on the front page. This will gain more attention as when people look towards the headline; they are likely to notice the offer. Only three words are used as a result this is easier to understand and easier to take in.
The website of the newspaper is given below the masthead. This gives the audience the chance to read and access the newspaper from the internet, allow the audience to leave comments as a result interaction is given to the readers, this makes them feel welcomed.
The colours used are bright/bold colours such as red; black and blue that makes the newspaper stand out, making it easily noticeable from other newspapers. The articles are of different genres on the front page as a result it means that there is a choice in order of individual’s preferences. There is an article of sports, entertainment and news; this will reach a variety of audiences to suit their preferences.
In conclusion, the sun newspaper uses a variety of features to appeal to different audiences such as colour, typography and the articles they put in. The language of the article itself is very easy to understand and as a result the audience are not intellect people and the style such as the use of humour makes it more appealing. The colours contrast with each other to make them stand our as a result will catch more peoples eyes, this gaining more readers and making it a successful newspaper.